A stark divergence is cleaving Singapore’s commercial property landscape, creating a tale of two markets for the nation's heartland entrepreneurs. While rents for HDB shops leased directly from the government have seen modest and steady increases, those held by private landlords have skyrocketed, doubling in the past year alone. Median rentals for these privately-held shops surged from $3.51 per square foot (psf) in the second quarter of 2024 to an unprecedented $7.34 psf in the same period of 2025, squeezing tenants and reshaping the face of local commerce. This rental surge arrives amidst a complex economic backdrop where businesses are already navigating persistent cost pressures and a cautious consumer outlook, forcing a painful re-evaluation of viability for many small enterprises.
The Great Rental Divide
The bifurcation in the HDB commercial rental market stems from a policy decision made in 1998, when the government ceased the sale of HDB shop units to private owners. This created a finite pool of approximately 8,500 privately-held shops, while the remaining 7,000-plus units are now leased directly by the HDB. This distinction is now the central factor driving the current rental disparity. Shops rented from HDB have seen largely stable rents over the last five years, with average increases for essential services like minimarts at a mere 4% between 2020 and 2024.
In stark contrast, the privately-owned shops, often situated in prime, mature estates with high footfall, are subject to market forces that have driven rents to record highs. This scarcity, coupled with their desirable locations, has created a landlord's market where tenants face steep rental hikes upon lease renewal. For instance, in a mature estate like Toa Payoh, median rents for privately-held shops leaped by nearly 59% in just six months, from $4.91 psf in late 2024 to $7.70 psf by mid-2025.
Strategic Retreats and Creative Compromises
In response to this intense rental pressure, business owners are engaging in strategic retreats and creative compromises to stay afloat. The most common tactic is the optimisation of space through subletting. Entrepreneurs are carving out portions of their rented shops to lease to smaller, often complementary, businesses. This creates a secondary income stream that directly offsets the primary rental burden, allowing businesses like bakeries to coexist with hair salons or bubble tea stalls in a single unit, albeit at the cost of their own operational space.
Beyond subletting, many are forced to downsize, relocating from larger units to smaller, more affordable ones, often sacrificing prime frontage and customer capacity in the process. A retailer moving from a 500 sq ft space to a 300 sq ft one, for example, faces the immediate challenge of reduced product display and a more cramped service environment. This is not just a financial decision but a strategic trade-off, where the certainty of a lower rent is weighed against the potential for diminished sales and a compromised brand experience.
Broader Pressures on Housing and Livelihoods
The acute pressures in the commercial space mirror trends seen across Singapore's broader property market, affecting both personal and business finance. In the residential sector, HDB resale prices are forecast to see a moderated but still firm increase of 3% to 6% in 2025, driven by a significant supply crunch. The number of flats reaching their Minimum Occupation Period is projected to hit a ten-year low in 2025, constraining the available supply for both resale and rental markets. This sustained demand keeps prices buoyant, making homeownership a significant financial commitment.
For those unable to buy, the HDB rental market offers little respite. HDB rents are projected to rise by 2% to 5% in 2025, a consequence of the same limited supply of MOP flats. In the first quarter of 2025, the number of approved HDB rental applications climbed by a robust 12.3% from the previous quarter, indicating strong and persistent demand. This sustained upward pressure on housing costs—both purchase and rental—forms a major component of household expenditure, which already ranks among the highest in the world.
Navigating a Cautious Economic Climate
This environment of rising property costs is unfolding within a wider context of economic caution. While Singapore's retail sector saw a 1.4% year-on-year increase in May 2025, this was largely driven by motor vehicle sales, and underlying momentum appears weak. Analysts anticipate a softening in the retail landscape in the second half of 2025, citing an expected economic slowdown, weakening labor market conditions, and sluggish tourist arrivals.
Businesses are feeling the pinch from multiple directions. High operating costs and inflationary pressures remain key concerns, with half of all businesses hoping for government relief in the 2025 budget. This cautious sentiment is leading many firms to delay expansion plans, focusing instead on internal transformation, digitalisation, and cost management to build resilience. For consumer-facing businesses in HDB heartlands, this translates into a challenging operating environment where rising rents collide with hesitant consumer spending.
A Forward-Looking Perspective on Heartland Viability
The dual-market reality of HDB commercial rentals presents both a challenge and an opportunity for shaping the future of Singapore's heartland communities. The stability of HDB-controlled rents provides a crucial buffer for many essential services, ensuring that residents continue to have access to affordable goods and services. However, the volatility in the private market threatens the diversity and vibrancy of these neighbourhood hubs, risking the displacement of long-standing, beloved businesses by those with deeper pockets.
For aspiring entrepreneurs and existing small business owners, the path forward requires meticulous financial planning and strategic location choices. While the allure of high-footfall mature estates is strong, the associated rental risk is now a primary business threat. Exploring locations in newer estates or considering HDB-managed properties, despite potential bidding competition, may offer a more sustainable financial model. The government's role as the primary landlord of future HDB shops will be critical in curating a balanced mix of trades that serves community needs without succumbing to unsustainable rental spirals.
Ultimately, the personal finance landscape for Singapore's heartland entrepreneurs is intrinsically tied to these broader housing and economic trends. Success will depend not only on business acumen but on the ability to navigate a property market defined by scarcity and rising costs. For residents, the character of their neighbourhoods hangs in the balance, underscoring the profound impact of rental policies on the everyday fabric of Singaporean life.

Shaun
Founder
With over a decade of expertise spanning investment advisory, investment banking analysis, oil trading, and financial advisory roles, RealisedGains is committed to empowering retail investors to achieve lasting financial well-being. By delivering meticulously curated investment insights and educational programs, RealisedGains equips individuals with the knowledge and tools to make sophisticated, informed financial decisions.
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With over a decade of expertise spanning investment advisory, investment banking analysis, oil trading, and financial advisory roles, RealisedGains is committed to empowering retail investors to achieve lasting financial well-being. By delivering meticulously curated investment insights and educational programs, RealisedGains equips individuals with the knowledge and tools to make sophisticated, informed financial decisions.
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